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Marketing, Communication & Branding

Communication

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Communicating the exhibition through:

  • Homepage

  • Press posting

  • Newsletter

  • Social Media

  • Media: Reviews, coverage of exhibition

  • Media planning: Announcements, ads (Magazines, Online)

  • Exhibition Opening

  • Events: talks, performances, etc.

  • Private contact and network

  • Sending catalogue

  • Distributing flyers

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Marketing approach
My marketing approach is based on this "sensory world" idea (@copyright Paolo Grandi 2015).

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Audiences can be:

  • Experts

  • Passers-by

  • Kids

  • Tourists

  • Neighbourhood

  • School classes, Students

  • Retirees, Elderly

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Branding

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An artist branding strategy is fundamental to reach new audiences outside of the usual methods?

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A Walk in ART is a new contemporary art/cultural/creative programme on Facebook which provides some new options:

  • Partnering up with other artists

  • Creating artist branding platforms

  • Trying pop-up shows

  • Focusing on your online presence

  • Staying social locally and globally


https://www.facebook.com/Awalkin.art

@copyright Paolo Grandi 2019

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