Marketing, Communication & Branding
Communication
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Communicating the exhibition through:
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Homepage
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Press posting
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Newsletter
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Social Media
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Media: Reviews, coverage of exhibition
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Media planning: Announcements, ads (Magazines, Online)
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Exhibition Opening
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Events: talks, performances, etc.
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Private contact and network
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Sending catalogue
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Distributing flyers
Marketing approach
My marketing approach is based on this "sensory world" idea (@copyright Paolo Grandi 2015).
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Audiences can be:
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Experts
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Passers-by
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Kids
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Tourists
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Neighbourhood
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School classes, Students
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Retirees, Elderly
Branding
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An artist branding strategy is fundamental to reach new audiences outside of the usual methods?
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A Walk in ART is a new contemporary art/cultural/creative programme on Facebook which provides some new options:
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Partnering up with other artists
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Creating artist branding platforms
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Trying pop-up shows
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Focusing on your online presence
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Staying social locally and globally
https://www.facebook.com/Awalkin.art
@copyright Paolo Grandi 2019
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